Porsche Dealer Site Migration

My Approach

I didn't treat this like a copy-paste exercise. I looked at each legacy Dealer.com site and asked: How would Porsche design this page themselves?

I studied Salt Lake City, Las Vegas, and North Atlanta to identify the PCW template structure, then applied those patterns consistently while preserving each dealer's unique voice.

I Treated Migration as an Editorial Problem

Anyone can move content around. The value I bring is judgment: knowing what to keep, what to cut, and how to re-express it so it feels authentically Porsche.

• I prioritized story and usability over volume of content
• I respected negative space and restraint. Porsche doesn't over-explain
• I made sure every section could pass expectations for accessibility, SEO, and responsive behavior
• I asked "How would Porsche design this?" and built to that standard, not the legacy structure

Champion Porsche Pompano Beach – Homepage

What I Did

• Studied PCW patterns from Salt Lake City and North Atlanta to identify core structure
• Condensed Champion's long promo copy into a high-impact brand statement
• Used lightweight hero with dealership imagery. Fewer words, more visual authority
• Surfaced key actions (inventory, offers, models) through PCW's card modules instead of burying them in text

Why It Works

The homepage sets the tone. Porsche doesn't shout. It implies mastery. Typography, white space, and copy density were all tuned to feel like a Porsche-authored page.

Before: champion-porsche.com

After: PCW-style Homepage

Porsche Downtown LA – About Us

What I Did

• Found buried key facts (family ownership, Porsche legacy, facility details) and brought them up top
• Broke long paragraphs into skimmable themed blocks
• Kept high-value SEO elements (dealer name, LA geo references) while cutting marketing filler
• Applied PCW spacing, type scale, and color usage

Why It Works

Porsche "About" pages read like museum placards: composed, factual, minimal. I captured that feeling while keeping the unique Downtown LA aspects that matter to shoppers and search engines.

Before: porschedowntownla.com/about

After: PCW-style About Page

Porsche Austin – Finance Center

What I Did

• Reorganized into clear narrative: welcoming hero, "We make it easy" section, then tools and FAQ
• Created three-tile section for main actions: apply, estimate payments, value trade-in
• Added Finance FAQ for common questions to keep users on-page
• Kept compliance language present but visually de-emphasized

Why It Works

Finance pages are emotionally loaded. If they feel like subprime lender landing pages, they undercut Porsche's premium positioning. I reframed financing as a natural part of ownership: clear, confident, controlled.

Before: porscheaustin.com/financing

After: PCW Finance Center

Porsche Monterey – Detailing Center

What I Did

• Extracted all text directly from the original source. No rewrites, no paraphrasing
• Reorganized into clear sections: hero, FAQ, service breakdown, final CTA
• Removed invented elements from earlier drafts to return to clean, authentic rhythm
• Added accurate SEO metadata and proper H1/H2 hierarchy

Why It Works

This page demanded editorial restraint. I treated it like a conservation project: taking authentic Porsche Monterey content and rebuilding it faithfully inside the PCW design language.

Before: porschemonterey.com/auto-spa

After: PCW Detailing Center

Why This Approach Scales